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MLA

Yadav, Madan Lal, et al. "Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali." IJIIT vol.18, no.2 2022: pp.1-20. http://doi.org/10.4018/IJIIT.296271

APA

Yadav, M. L., Dugar, A., & Baishya, K. (2022). Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali. International Journal of Intelligent Information Technologies (IJIIT), 18(2), 1-20. http://doi.org/10.4018/IJIIT.296271

Chicago

Yadav, Madan Lal, Anurag Dugar, and Kuldeep Baishya. "Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali," International Journal of Intelligent Information Technologies (IJIIT) 18, no.2: 1-20. http://doi.org/10.4018/IJIIT.296271

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Decoding Customer Opinion for Products or Brands Using Social Media Analytics: A Case Study on Indian Brand Patanjali

International Journal of Intelligent Information Technologies (IJIIT)

Intelligent information technologies are being used by a large number of organizations for improving productivity in many roles such as assistants to human operators and autonomous decision-making components of complex systems. While a number of intelligent applications have been developed in various domains, there are still a number of research issues that have to be explored in terms of their design, implementation, integration, and deployment over the Internet or a corporate Intranet.


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